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采活 el Vivo 是华润万家旗下健与美彩妆零售品牌。2014年，靳刘高为其全面升级品牌形象设计和终端形象设计，打造全新全方位的品牌体验彩妆超市设计。从市场定位上作出调整，以都市年轻的女性白领为核心，重新规划产品佈局，洞察女性爱美爱体验爱分享的情感需求，空间上创造休閒互动的体验场景，提升顾客去发掘尝试的乐趣，从而发现自己的美。